Stop Guessing.
Start Knowing.
We set up and manage Google Analytics 4 for Ohio businesses — proper conversion tracking, clean data, and dashboards that actually tell you something useful.
Most Ohio Businesses Are Flying Blind
GA4 is powerful — but only if it's set up correctly. The default installation tracks almost nothing useful. Without proper conversion tracking, you have no idea which marketing channels are generating leads, which pages are losing customers, or whether your ad spend is actually working.
74%
of businesses have incorrect or incomplete GA4 conversion tracking
60%
of marketing spend goes to channels with no proper attribution
3x
more revenue growth for data-driven businesses vs. competitors
0
decisions should be made without knowing what the data says
What We Do
Full-Service Google Analytics
From initial setup to ongoing management — everything your Ohio business needs to make data-driven decisions with confidence.
GA4 Installation & Configuration
Proper GA4 setup from scratch — data streams, measurement ID, and Google Tag Manager deployment. Done right the first time so your data is clean from day one.
Conversion Tracking
Track the actions that actually matter — form submissions, phone clicks, purchases, downloads, and custom events — so you know exactly what's driving revenue.
Goal & Funnel Setup
Define your conversion goals and map your customer journey. We build funnel reports that show you exactly where visitors drop off and where to focus your energy.
Audience Segmentation
Build custom audience segments — by traffic source, behavior, location, device, and more — so you can make decisions based on how your real customers behave.
Custom Dashboards & Reports
Looker Studio dashboards built for your business — not generic templates. See the metrics that matter to you, updated in real time, without digging through GA4.
Ongoing Analytics Management
Monthly analytics reviews, data interpretation, and actionable recommendations. We turn your numbers into a clear picture of what to do next.
Conversion Tracking
Everything That Matters, Tracked
A standard GA4 install tracks page views. We track the actions that tell you whether your marketing is actually working.
Our Process
How We Get Your Analytics Right
Audit
Review your existing GA4 setup (or lack of one) and identify gaps, errors, and missing tracking.
Plan
Define what success looks like for your business and map every conversion point we need to track.
Implement
Install and configure GA4, GTM, and all conversion events. Test every trigger before going live.
Report
Build your custom dashboard and walk you through reading your data — then meet monthly to act on it.
FAQ
Common Questions
Do I need Google Tag Manager?
For most Ohio businesses, yes. GTM gives us a clean, flexible way to deploy GA4 and any other tracking tags without touching your website code every time something changes. It also makes future updates — adding conversion events, connecting ad pixels — much faster and less risky.
My GA4 is already set up. Can you audit it?
Absolutely — and we recommend it. Most GA4 installations we audit have at least one significant issue: missing conversion events, duplicate data, incorrect attribution settings, or goals that were never properly configured. A clean audit tells you whether you can trust the data you're already looking at.
What's the difference between GA4 and Universal Analytics?
Universal Analytics (the old Google Analytics) was sunset in July 2023. GA4 is the current standard. It uses an event-based data model instead of session-based, which gives you more flexibility — but also requires more intentional setup to get useful data out of it.
Can you connect GA4 to my Google Ads account?
Yes. Linking GA4 to Google Ads is one of the most valuable things you can do for paid campaign performance. It enables conversion import, audience sharing, and much more accurate ROAS reporting. We handle the full integration as part of our setup service.
How do I know if my tracking is actually working?
We use GA4's DebugView and GTM's Preview mode to verify every event fires correctly before we consider setup complete. You'll also get a written summary of every tracked event, what triggers it, and how to verify it yourself.
Find Out What Your Data Is Missing
Free GA4 audit for Ohio businesses. We'll review your current setup and show you exactly what's being tracked, what's broken, and what you're missing.